🍪 Cookie policy

1. Introduction


Last Updated: Jan. 29, 2025
Version 1.2

Welcome to Tiro.health ("we," "our," or "us"). This Cookie Policy explains how we use cookies and similar technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

This Cookie Policy applies to all cookies and similar technologies placed and used on this website by Tiro.health BV, with its registered office at Voskenslaan 95 a, 9000 Ghent, Belgium, registered under company number BE 0768.912.565, which acts as the data controller of this website.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work efficiently and provide information to website owners.

3. Types of Cookies We Use

We use the following types of cookies:

3.1. Essential and functional Cookies

These cookies are necessary for the proper functioning of our website. They enable you to navigate our site and use its features. Without these cookies, some parts of our website may not work correctly.

We use HubSpot to manage contact forms and communication on our website. HubSpot cookies remember your form submissions and help us provide a better experience when you return. These cookies may also be used to personalize content based on your previous interactions with our website.

Name Expiration Domain Purpose
_cfuvid Session www.tiro.health This cookie is set by Cloudflare to distinguish individual users behind shared IP addresses and help protect the website against malicious or automated traffic.
li_gc Persistent linkedin.com Stores a user's cookie consent preferences for LinkedIn services.
lidc Persistent linkedin.com Used by LinkedIn to ensure proper routing of data and optimize service performance.
hs-messages-hide-welcome-message Persistent tiro.health Remembers whether a user has dismissed the HubSpot welcome message to prevent it from reappearing.
__hs_cookie_cat_pref Persistent tiro.health Stores the user's selected cookie preferences to ensure compliance with consent requirements.
cookietest Session www.tiro.health Used to verify whether the user's browser supports cookies.
_cfuvid Session hsforms.com Set by Cloudflare to help distinguish legitimate users from malicious traffic and enhance security.
__cf_bm 30 minutes hubspot.com Set by Cloudflare to detect and mitigate automated traffic and protect against malicious activity.
_cfuvid Session hubspot.com Used by Cloudflare to distinguish individual users behind shared IP addresses and enhance security controls.

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3.2. Analytics Cookies

We use Google Analytics (via Google Tag Manager) to collect anonymous data about website usage, including pages visited, time spent on our site, and how you arrived here. Google processes this data in accordance with their privacy policy.

We also use Microsoft Clarity to understand how visitors use our website. Clarity records session replays and generates heatmaps showing where users click and scroll. This data is anonymized and helps us improve our website layout and user experience. Microsoft processes this data in accordance with their privacy policy.

Name Expiration Domain Purpose
_ga 2 years tiro.health Set by Google Analytics to distinguish users and collect statistical data about website usage.
_clck 1 year tiro.health Set by Microsoft Clarity to store a unique user ID and track user interactions on the website.
_clsk 1 day tiro.health Used by Microsoft Clarity to group multiple page views into a single session for analytical purposes.
SM Session c.clarity.ms Set by Microsoft Clarity for website analytics to collect information about how visitors interact with the website.
messagesUtk 13 months tiro.health Set by HubSpot to track visitor identity and interactions with forms, chat, and marketing tools.
_ga_342DM4YR5Z 2 years tiro.health Set by Google Analytics to store session-related data and measure user interactions on the website.
MR 7 days www.clarity.ms Used by Microsoft Clarity to analyze how visitors interact with the website and improve performance.
CLID 1 year www.clarity.ms Set by Microsoft Clarity to identify the first time Clarity saw a user and support visitor interaction analysis.

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3.3. Advertising Cookies and social media cookies

These cookies track your online activity in order to help advertisers display more relevant advertisements or to limit the number of times you see a particular advertisement. These cookies have a maximum lifespan of 24 months and are placed by third parties.

These cookies are only placed after the user has given us explicit consent.

We use Google Tag Manager to manage conversion tracking for our advertising campaigns. This allows us to measure the effectiveness of our ads and understand which campaigns lead visitors to take actions on our website, such as requesting a demo or signing up for a trial.

Name Expiration Domain Purpose
_gcl_au 90 days tiro.health Used by Google Ads to measure the effectiveness of advertising campaigns and track conversions.
bcookie 1 year linkedin.com Used by LinkedIn to recognize devices and support advertising, analytics, and security functionalities.
MUID 1 year bing.com Set by Microsoft to identify unique web browsers for advertising, analytics, and personalization purposes.
MR 7 days c.bing.com Used by Microsoft Advertising to collect information for ad performance measurement and optimization.
SRM_B 1 year c.bing.com Supports advertising functionality and helps measure interaction with Microsoft advertising services.
MUID 1 year clarity.ms Set by Microsoft Clarity to assign a unique identifier to the user's browser for analysis and session recordings.
ANONCHK 10 minutes c.clarity.ms Set by Microsoft to check whether the MUID identifier is transferred to Microsoft servers for analytics.

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3.4. Third-Party Cookies

Some of our website's content and features may be provided by third parties. These third parties may set their own cookies, and their cookie practices are subject to their own privacy policies. We encourage you to review the privacy policies of these third parties.

4. How to Manage Cookies

You can manage or delete cookies through your browser settings. Please note that disabling cookies may affect your experience on our website and may limit certain features.

4.1. Browser Settings

You can usually find cookie settings in your browser's "Options" or "Preferences" menu. The following links provide information on how to manage cookies in popular web browsers:

4.2. Opt-Out of Third-Party Cookies

To opt-out of certain third-party advertising cookies, you can use online tools provided by organizations such as the Network Advertising Initiative or the Digital Advertising Alliance.

5. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting the updated policy on our website.

6. Contact Us

If you have any questions or concerns about our Cookie Policy, please contact us at info@tiro.health.

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